UNOFFICIAL BLOG
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UNBOXING THE GOLD COLLECTION
GODIVA'S DAILY DELIGHT
BY A.S. LOVE
BY A.S. LOVE
2 JUNE 2024
This assignment was done for the Content Strategy, Development, and Marketing course. As part of the "Content Deliverable" assignment, students were tasked with creating a piece of content aligned with the business needs and goals of a chosen case study brand, in this case, Godiva. For the assignment, I submitted a rationale document and an Instagram Reels unboxing video for Godiva Chocolates, aligning with the brand's luxury image and targeting Instagram's user demographics, earning praise for its creativity and brand consistency.
Unbox Godiva's Gold Collection! Discover our gold box favorites and indulge in luxurious chocolate moments.
REFERENCES
Godiva. (n.d.) Godiva. https://godiva.com
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Keywords: Luxury chocolates, Instagram marketing, Brand consistency, Content strategy, Social media trends, Digital marketing, Influencer collaborations, User engagement, Visual storytelling, Experiential marketing, Creative content, Consumer experience, Target demographics, Brand identity, Exclusivity, Premium packaging, Online presence, Content creation, Video marketing, Consumer behavior, Customer engagement, Trend analysis, Visual appeal, Instagram Reels, Unboxing experience, Emotional branding, Viral content, Competitive advantage, Digital content, Brand loyalty